Here’s an infographic that the team produced highlighting the latest information regarding the state of internet marketing from the SEOmoz 2012 survey.
I quickly learned that to have have success as an online marketer, you needed to have some kind of SEO Services capability in your arsenal or have a great working relationship with a trusted, “Done For You” SEO Services provider.
It took me a while to work that one out. I had bought into the concept of paid traffic because when I started out everyone just told you to buy “cheap” traffic from Google. And so I did.
Then Google cracked down on quality sites and landing pages, and suddenly it was hard to get cheap paid traffic and drive leads to websites without much content.
That’s when I got turned onto SEO.
This really was a pivotal moment for me in my Internet Marketing career. It changed the way I looked at everything I was doing. To be honest it made me focus on quality content and strong processes. We’ll talk about that in other posts, but for now, it is safe to say that my results improved dramatically because of this change.
One problem I did face was trying to build up the backlinking and SEO capability that I needed. I didn’t have a team, I didn’t have the tools. I was really behind the 8-ball.
I decided to immerse myself in SEO tactics, strategies, best practice and modern thinking. I effectively learned what made the search engines tick.
That was a few years ago. Since then I discovered that I could use my techniques, experience and knowledge to rank for tough keywords in very competitive niches. When combined with higher quality content, sales and earnings increased dramatically. I was finally getting the type of traffic that I should have been targeting from the beginning.
About six months ago I started building a business where I could use my systems to help other businesses generate more targeted traffic. With the efforts of an amazing team, the business has developed over that time to offer a range of SEO products and services, and we launched RapidAction SEO in late February.
During the incubation period of this business, SEO has changed a great deal. Early in 2011 we saw the introduction of Google’s Panda algorithm. I think it’s fair to say that it was a bit of a mess at first. For example, it wasn’t even until the October updates that they came close to getting it how they wanted. I still think the algorithm now “overweights” certain authority sites like Wikipedia but again that’s a topic for another day.
I really like SEO.
I like talking about it, experimenting and learning. So what better place to share what the RapidAction SEO team are working on behind the scenes and what we think about the new trends in the SEO industry than a blog?
SEO is about driving traffic to websites that convert, so in this blog we’ll talk about marketing and conversion as they relate to SEO. Our goal is to provide you with a great “done for you” SEO Services experience. Our blog will provide free valuable information about search engine marketing in general.
Thanks for reading this inital post and I hope you enjoy the blog!